Web design sales
How to sell websites to roofers: who to call, what to offer, how to pitch
To sell websites to roofers, start with the 29.9% whose Google Maps listing shows no website, in Leadity's Q3 2026 Google Maps data, and check that each has no site anywhere. Offer one small, fixed-price site built around finished roofs, reviews and a quote form. Open with their reviews, show a draft, and follow the rules for email and calls.
By the Leadity team Updated 1 November 2026 8 min read 9 sources How we work
On this page
Which roofers need a website most?
The roofers whose listing shows no website: 29.9% of 319,184 roofing contractor businesses in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026).
By state, New York's show none on 36.1% of listings, California's on 34.9% and Pennsylvania's on 34.8%, the highest of the 12 states with the most roofers. Florida's show none on 22.9%. The full table: roofers without websites, state by state.
Source Leadity
Most are small businesses. In the Census's 2022 count, 65.4% of US roofing employer firms have fewer than 5 employees and 90.8% fewer than 20. The count leaves out one-person roofers with no payroll, though many of them have a Google Maps listing.
Our reading: you will usually pitch the owner, who also does the selling.
Source U.S. Census Bureau
Does a roofer need a website if it has a Google profile?
The profile and the site work together. Google compiles Business Profiles from several sources, and crawled web content such as a business's official website is one of them.
Google ranks local results mainly on relevance, distance and prominence, and says there is no way to request or pay for a better local ranking.
Many roofers also pay for leads: Google Local Services Ads charge for each valid lead, not for each click, and roofers are on Google's list of eligible service categories in the United States.
Our reading: a site is the one lead source a roofer owns outright, beside the ones it rents.
Sources Google Business Profile Help Google Local Services Help
What should a roofing company website include?
What a homeowner checks before calling a roofer: the services, the towns served, finished roofs, reviews and one quick way to ask for a quote.
Google says complete and accurate information makes a business more likely to show up in local results, that more reviews and positive ratings can help local ranking, and it suggests photos and videos to show what you offer. Build the site on the same facts as the profile, so the two agree.
- The services, in the words homeowners search with
- The towns the roofer serves
- Photos of finished roofs, with the town in each caption
- The latest reviews, linked to the Google profile
- A tap-to-call number and a short quote form
- A link from the Google Business Profile to the site
Source Google Business Profile Help
What should you offer a roofing company?
Sell one small, fixed-price package, not hours. An owner buys an outcome they can picture.
A first package: one fast page with services, service towns, a gallery of finished roofs, reviews, a tap-to-call number and a quote form; their own domain and email; and a complete Google Business Profile linking to it. Sell hosting and edits as a separate monthly plan.
How do you pitch a roofing company?
Open with their reviews
The median roofing listing holds 14 Google reviews (Leadity's Q3 2026 Google Maps data), so there is usually praise to quote. Name one job a customer liked. Skip "you don't have a website": the owner knows.
Show a draft built for finished roofs
A private one-page draft with their services, their service towns and a gallery for their own job photos.
Tip: Never publish it or use their photos without permission.
Offer a quote-request page at one price
Services, service towns, a quote form and a tap-to-call number: one page, one price, a launch date.
Expect voicemail, then follow up once
Roofers spend the day on roofs and job sites. Send one or two short emails with the draft link and your postal address, and stop when they say stop.
Which rules apply when you email or call roofers?
In the US, cold email must follow CAN-SPAM, and calls or texts to a mobile follow FCC consent rules. That matters here: 31.8% of roofing contractor listings carry a mobile, in Leadity's Q3 2026 Google Maps data.
Our reading: in a small roofing company, the listed number is often the owner's own phone. Treat it as a mobile.
Source Leadity
US rules for cold email and calls, from FTC and FCC pages read 15 October 2026
| Channel | What the source says | What to do |
|---|---|---|
| Email (FTC, CAN-SPAM) | No exception for business-to-business email; up to $53,088 per email | Honest subject lines, your postal address, opt-outs honored within 10 business days |
| Calls to businesses (FTC) | Most B2B sales calls are exempt from Do Not Call | Scrub consumer numbers, synced at least every 31 days |
| Calls and texts to mobiles (FCC) | Consent before an autodialed or prerecorded call or text to a wireless number | Dial by hand; no robocalls or bulk texts |
| Calling hours (FCC) | No telemarketing to a home before 8 a.m. or after 9 p.m. | Call in the business's local time |
General information, not legal advice. Many states keep their own do-not-call lists. Try the TCPA risk checker.
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Roofers in Pennsylvania
Roofers in Pennsylvania with a carrier-verified mobile and with no website: 1.5 credits a lead, 0.2 for the business record, 0.8 for the mobile and 0.5 for no website, from $0.024 a lead.
| Filter | Credits a lead |
|---|---|
| Business record | 0.2 |
| Carrier-verified mobile (on) | +0.8 |
| No website (on) | +0.5 |
| Owner name (off) | +2.5 |
| Email only (off) | +0.8 |
| Verified email (off) | +1.3 |
| Niche match (off) | +0.5 |
| Each lead costs | 1.5 credits |
- A lead
- from $0.024
- 1,000 leads
- from $24
- 300 credits buy
- 200 of these leads
"From" is the price on the biggest plan. A smaller plan pays more per credit. A lead that fails a filter is never billed.
Build this list for roofers in Pennsylvania, with the website check done and a verified mobile: 300 free credits cover 200 leads.
Get Pennsylvania no-website roofers Free trial: 300 credits at sign-up, no card.
Questions people ask
How do you sell websites to roofing companies?
Start with roofers whose Google Maps listing shows no website, 29.9% of roofing contractor businesses in Leadity's Q3 2026 Google Maps data, and check each has no site anywhere. Offer one small, fixed-price site, open the call with their reviews, show a private draft and follow up once by email.
Do roofers need a website if they have a Google Business Profile?
The two work together. Google compiles Business Profiles from several sources, a business's official website among them, and ranks local results mainly on relevance, distance and prominence. A site is also the one lead source a roofer owns, where Local Services Ads charge for each valid lead.
What should a roofing company website include?
The services in the words homeowners search with, the towns served, photos of finished roofs with the town in each caption, the latest reviews, a tap-to-call number and a short quote form, and a link from the Google Business Profile to the site.
Is it legal to cold call roofers about web design?
In the US, most business-to-business sales calls are exempt from Do Not Call, the FTC says, but calls and texts to a mobile need consent if they are autodialed or prerecorded, under FCC rules. Dial by hand, and follow CAN-SPAM for email. Not legal advice.
Where can I find roofers without websites?
On Google Maps: search roofers and a town and note the listings with no website link, about 7.1 in every ZIP code search by Leadity's calculation on its Q3 2026 data, then check each by hand. Or order them with Leadity's no-website filter, which runs that check for you.
Sources
Where the figures on this page come from, with the date we read each one.
- Leadity Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) Read 20 October 2026
- U.S. Census Bureau Statistics of U.S. Businesses (SUSB) 2022: U.S. and states by 6-digit NAICS, Roofing Contractors (238160) Read 19 October 2026
- Google Business Profile Help Tips to improve your local ranking on Google Read 14 October 2026
- Google Business Profile Help Understand how Google sources & uses info in Business Profiles & local search results Read 15 October 2026
- Google Local Services Help How leads work Read 14 October 2026
- Google Local Services Help Getting started with Local Services Ads - United States Read 14 October 2026
- FTC CAN-SPAM Act: A Compliance Guide for Business Read 15 October 2026
- FTC Q&A for Telemarketers and Sellers About DNC Provisions in the TSR Read 15 October 2026
- FCC Stop Unwanted Robocalls and Texts Read 15 October 2026
Fresh leads in under 2 minutes
Pick a trade and a place. Your 300 free credits cover 1,500 business records, 300 verified mobiles or 428 no-website leads. After that, you pay only for leads that pass your filters.