Lead data glossary.
The Leadity glossary defines the terms behind a local lead list in one or two plain sentences each. A carrier-verified mobile is a number that passes Leadity's four-step phone validation as a mobile. In Leadity's Q3 2026 Google Maps data, 36.8% of listed numbers were mobiles. Other terms cover VoIP, enrichment, email, local SEO, AEO and GEO.
On this page
Leadity product terms
| Term | What it means |
|---|---|
| No-website lead | A no-website lead is a business with no website anywhere: its Google Maps listing shows none, and Leadity finds none on its social media accounts or other online sources. 35.9% of the 2,782,509 businesses in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) showed no website on their listing. No-website leads |
| Owner lookup | An owner lookup is a filter that adds the owner's name, +2.5 credits, delivered only when independent sources agree. |
| Leadity credit | A Leadity credit is the unit you pay in, costing from $0.016, less on bigger plans; a business record is 0.2 credit. Pricing |
| Base record | A base record is what every Leadity lead carries: name, address, category, phone, website, rating, review count, time zone and Google Maps link. A business record costs 0.2 credit, from $0.0032. |
| Mobile-only filter | The mobile-only filter keeps only leads whose number Leadity's four-step validation classes as a mobile, so 100% of delivered numbers are mobiles. A lead that fails it is never delivered or billed. |
| Free credits | Free credits are the 300 credits every new Leadity account gets at sign-up, with no card and no action needed. They cover 1,500 business records. |
| Niche match | Niche match is a filter that keeps only businesses whose own main category is the trade you ordered. |
| Trade group | A trade group is the family of related categories a niche belongs to. Any order with a filter on leaves out, free, businesses from another trade group. |
| Google Place ID | A Google Place ID is Google's own ID for a listing. Every Leadity lead carries it, with a link to the listing. |
| ZIP search | A ZIP search is one Google Maps search anchored on a ZIP or postal code, and Leadity sweeps an area one ZIP search at a time. One returns 17.5 businesses on average, from 4.7 to 32.4 by trade, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). |
| Listing statistic | A listing statistic describes what Google Maps listings hold, such as the share that show no website, not all businesses. Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) counts the businesses Leadity customers chose to scrape, so it is not a census. Phone shares above are of listed phones; the annual State of Google Maps Business Data 2026 gives them as shares of all businesses in a trade, including those that list no phone. |
| From price | The lowest price, on the biggest plan. A smaller plan pays more per credit. |
| Monthly plan | Credits every 30 days at a lower price per credit. Unspent credits expire after 30 days. From $19 for 500. |
| One-time pack | Credits bought once, at a higher price per credit. They never expire. From $29 for 500. |
| Add credits | Extra credits on a monthly plan, 500 to 50,000, at your plan's rate. They last 30 days. |
| Spending cap | The most a run can spend, shown before it starts. The run stops at your lead target or at the cap. |
| Accuracy guarantee | If a delivered lead breaks a filter you paid for, you get its credits back, plus 50%. |
| Whop | Leadity's payment provider. You pay and cancel plans there; Leadity never stores card numbers. |
| Reviews add-on | Downloads each business's Google reviews into their own file: 0.02 credit a review, up to 1,000 a listing. |
| Minimum Google reviews filter | Keeps only businesses with at least that many reviews: +0.05 to +8 credits a lead. |
| Duplicate handling | A setting that skips businesses you already bought, in the same trade or every trade, at no cost. |
| API | A connection your own software uses to pull data. Leadity has none yet; you download a CSV or Excel file. |
| Live scrape | Leadity searches Google Maps when you order, never a stored list, and each row shows when it was read. |
| Validations | A Leadity page that checks phone numbers and emails you already have, up to 50,000 per list. |
| Businesses per ZIP search | How many businesses one ZIP search returns on average. More per search means a list fills faster. |
| Businesses read | How many businesses the scrape looks through to fill a filtered order. You pay only for leads delivered. |
Figures from Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026), read 20 October 2026, and prices from the pricing page.
Phone data terms
| Term | What it means |
|---|---|
| Carrier-verified mobile | A carrier-verified mobile is a number that passes all four steps of Leadity's phone validation (format, allocation, carrier lookup and line type) and comes out as a mobile. Leadity sells a lead as a mobile only then. Phone types report |
| Line type | A line type is the kind of service a phone number runs on: mobile, landline, VoIP, toll-free or other. The area code alone cannot tell you, because numbers are given out in blocks that carriers can share. US phone line types |
| Mobile share | Mobile share is the part of listed numbers that are mobiles. 36.8% of listed phones were mobiles, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). |
| Landline | A landline is a number from a landline carrier's block, usually a fixed office line. 33.4% of listed phones were landlines, in Leadity's Q3 2026 Google Maps data. |
| VoIP number | A VoIP number is a phone number that rings over the internet, through an app or a desk phone, not over a traditional phone line or a cellular network. 25.6% of listed phones were VoIP, in Leadity's Q3 2026 Google Maps data. |
| Toll-free number | A toll-free number is one with a toll-free code, paid for by the business, not the caller. 2.5% of listed phones were toll-free, in Leadity's Q3 2026 Google Maps data. |
| Unnamed number | An unnamed number is one the line-type check classes as other or unknown, or one outside North America. Leadity leaves it unnamed rather than guess. |
| Area code | An area code is the first three digits of a North American phone number, marking its numbering region. It does not show the line type: a mobile keeps its area code when the owner moves. Phone types report |
| NANPA | NANPA is the North American Numbering Plan Administrator, which assigns area codes and exchange codes in the US, Canada and parts of the Caribbean. Its block records are part of the carrier data used in the allocation step of Leadity's four-step validation. nanpa.com |
| NANPA thousand block | A NANPA thousand block is a run of 1,000 numbers given to one carrier, like 415-555-3000 through 415-555-3999. 40.5% of 1,539,378 blocks are wireless, read 22 September 2026. |
| Exchange | An exchange is the three digits after the area code. With its area code it names a group of numbers, like 415-555, that carriers can split into thousand blocks. 47.5% of exchanges hold blocks of more than one kind of line, per NANPA records read 22 September 2026. |
| Number pooling | Number pooling is giving out numbers a thousand at a time, so one exchange can be split between carriers. |
| Number allocation | Number allocation is how phone numbers are handed out: an administrator assigns ranges of numbers to carriers, and carriers assign them to customers. It is the second of Leadity's four validation steps, which checks that a number sits in an allocated range. |
| Carrier lookup | A carrier lookup finds which phone carrier a number is assigned to, by checking telecom numbering and carrier records. It is the third of Leadity's four validation steps. How to verify mobile numbers |
| Line type lookup | A line type lookup classes a number as mobile, landline, VoIP, toll-free or unknown, because the area code can't tell you. It is the last of Leadity's four validation steps. |
| Phone number validation | Phone number validation is how Leadity checks every number, in four steps, checked against carrier data: format, allocation, carrier lookup and line type. Verify guide |
| Ported number | A ported number is a phone number moved to another carrier, or between a landline and a mobile, with its digits unchanged. It keeps its original number block, so a block record shows what the number was first assigned as, not where it sits today. |
| E.164 | E.164 is that form: a plus sign, the country code, then the number. |
| Live carrier lookup | A check of one number's carrier today. It catches numbers that moved, and each check costs money. |
| Reassigned number | A disconnected number given to a new customer, after at least 45 days unused. |
| Ofcom | The UK regulator that runs the numbering plan. Leadity checks each UK number's range against its register. |
| ACMA | The Australian Communications and Media Authority. It keeps the numbering register Leadity reads, and can fine senders. |
Figures from Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026), read 20 October 2026, and NANPA block records, read 22 September 2026.
Lead list terms
| Term | What it means |
|---|---|
| Lead generation | Lead generation is finding people or businesses that might buy and collecting their contact details so you can reach them. Google Maps lead generation |
| B2B lead list | A B2B lead list is a list of businesses that might buy from another business, usually with each one's name, phone, address and website. Leadity builds one live from Google Maps when you order. Where to buy business leads |
| Cold calling list | A cold calling list is a list of prospects you have not spoken to, with a phone number for each, built for sales calls. A useful one shows each number's phone type, so you can tell a mobile from a landline. How to build a cold calling list |
| Lead enrichment | Lead enrichment is adding missing details to a lead you already have, such as an email, a phone type or the owner's name. On Leadity these are filters you add to a scrape. |
| Data enrichment | Data enrichment is adding information from other sources to records you already hold, so they are more complete or more accurate. Lead enrichment is the same idea for sales leads. |
| Owner name lookup | An owner name lookup finds who owns a business, using state registries, license boards and the business's own website. Leadity's version is the owner lookup filter. How to find the owner of a business |
| Google Maps scraper | A Google Maps scraper is a tool that searches Google Maps for a type of business in an area and saves the listings to a file. Each record holds fields such as name, phone and website. Google Maps scraper |
| Deduplication | Deduplication is removing repeat records so each business appears once. Nearby Google Maps searches overlap, so the same business can come back several times. |
| Raw record | A listing exactly as a scraper returns it: number unchecked, no filters. Used for other tools' rows. |
| Trade | The kind of business you order, such as roofer or plumber. You can order 410 of them. |
| Spreadsheet file (CSV or Excel) | A plain file of rows and columns. It opens in Excel or Google Sheets and imports into any dialer or CRM. |
| Postcode district (UK) | A UK area such as M1 or SW1A. Leadity searches the UK one district at a time. |
| FSA (Canada) | Forward sortation area: the first three characters of a Canadian postal code, such as T2P. Leadity searches Canada one FSA at a time. |
| Window and read date | The window is the dates the data covers. The read date is the day we counted it. |
| Vendor survey | A survey by a company that sells related products, such as web design or local SEO software. |
| Census employer firm | A business with at least one paid employee. One-person businesses with no payroll are not counted. |
| Census industry code (NAICS) | The code the Census files each business under, by its main activity. One code can cover two trades. |
| Establishment | One business location. One firm can run several establishments. |
| Nonemployer | A business with no paid employees, counted by the Census in a separate series. |
| SUSB | Statistics of U.S. Businesses: the Census count of employer firms and establishments, latest year 2022. |
| Businesses per firm | Our Google Maps count divided by the Census firm count. A rough scale check, not a coverage rate. |
| Shared and exclusive leads | A shared lead is sold to several roofers. An exclusive lead goes to one roofer only. |
| SMMA | A social media marketing agency. |
| BOI, FinCEN | BOI is the owner data companies once reported to FinCEN, an office of the U.S. Treasury. It was never public. |
| Registered agent | The person or company that receives a business's official papers. Often not the owner. |
| DBA | A filing for a business that trades under another name. It names the person behind it. |
| LLC member and manager | A member owns an LLC. A manager runs it, and owns it only if also a member. |
Email data terms
| Term | What it means |
|---|---|
| Deliverable email | A deliverable email is an address that can receive mail: its domain accepts mail and the mailbox exists. On a Leadity verified-email order, each address has to come back deliverable. Google Maps email scraper |
| Bounce rate | Bounce rate is the share of sent emails that could not be delivered, such as to a mailbox that does not exist. A hard bounce is permanent, and a soft bounce is temporary. |
| Catch-all domain | A catch-all domain is an email domain set to accept mail for any address at it, real or not, so a check cannot confirm one mailbox there. Leadity leaves catch-all addresses out of a verified-email order. |
| Role-based email | A role-based email is a shared address such as info@ or sales@ that reaches a team, not one person. Leadity ranks a person's email above a shared one. |
| Email only | A filter, +0.8 credit: keeps businesses whose own website lists an email. 1 credit with the business record. |
Google and search terms
| Term | What it means |
|---|---|
| Google Business Profile | A Google Business Profile is a business's free listing on Google Search and Maps, with its name, address, phone, hours, website and reviews. The owner can claim and manage it. Google reviews statistics |
| Local pack | The local pack is the short list of businesses shown with a map when someone searches for a local service, such as plumbers near me. It draws on Google Business Profiles. |
| Local SEO | Local SEO is improving how a business appears in local search results, such as Google Maps and the local pack, so nearby customers find it. How to get SEO clients |
| NAP | NAP stands for name, address and phone number, the core contact details of a local business. Local SEO work keeps them identical on the website, the Google Business Profile and other listings. |
| AEO | AEO, answer engine optimization, is writing and structuring content so search engines and AI assistants can lift a direct answer from it. How to get AEO and GEO clients |
| GEO | GEO, generative engine optimization, is making content more likely to be cited in answers written by generative AI, such as ChatGPT. Here it means the AI sense, not geolocation. |
| Median | The middle value: half are above it, half below. |
| Median trade | The middle of the 32 trades on one measure, not the middle business. |
| Percentage points | The gap between two percentages: 41% and 32.6% are 8.4 points apart. |
| Local Services Ads | Google ads that charge for each valid lead, not for each click. |
Calling and email rules
| Term | What it means |
|---|---|
| TCPA | The TCPA is the Telephone Consumer Protection Act, the US law behind the FCC's rules on autodialed and prerecorded calls and texts. TCPA risk checker |
| Do Not Call registry | The Do Not Call registry is the National Do Not Call Registry, a US list of landline and wireless numbers whose owners asked not to get sales calls. Sellers must check their call lists against it, though the FTC says most sales calls to a business are exempt. |
| CAN-SPAM | CAN-SPAM is the US law for commercial email. The FTC says it makes no exception for business-to-business email. |
| Autodialed or prerecorded call | A call placed by dialing software, or with a recorded or AI voice. To a mobile, it needs consent first. |
| Prior express consent | The person's permission, given before autodialed or prerecorded calls or texts to their mobile. For sales calls, in writing. |
| FTC Telemarketing Sales Rule | The FTC's telemarketing rule. It exempts most sales calls to a business, but bans misleading them. |
| PECR | The UK rules for marketing calls, emails and texts. Under them, a sole trader counts as an individual. |
| TPS and CTPS | UK phone registers to check before calls. TPS covers individuals and sole traders; CTPS (Corporate TPS) covers companies. |
| Sole trader | A one-person business. Under UK rules it counts as an individual, so emails and texts need consent. |
| ICO | The Information Commissioner's Office: the UK regulator whose guidance the UK page summarises. |
| CASL | Canada's anti-spam law. Email and text to a business need express or implied consent. |
| National DNCL (Canada) | Canada's National Do Not Call List. It does not cover telemarketing calls to businesses. |
| ADAD rules | Canada's rules for autodialers and recorded messages. They apply on top of the Telemarketing Rules. |
| CRTC | The Canadian Radio-television and Telecommunications Commission. It sets the permitted telemarketing hours. |
| Spam Act 2003 | Australia's law for commercial email and text. A published address alone does not give you consent. |
| Do Not Call Register (Australia) | Australia's register. Business numbers cannot go on it, but a sole trader's personal mobile may. |
Put the terms to work.
Pick a trade and an area. Choose your filters. See the price before it runs.