Editorial policy: sources, checks and corrections

Who writes the guides on leadity.io?

The Leadity team writes and checks every guide on this site. Each guide carries the byline Leadity team, linked to our About page, and the date it was last updated.

We use software tools in research and drafting: scripts that read and count our own data, and tools that help draft text. The team checks every figure against its source before a page goes live.

The method behind Leadity's own figures, from how we scan Google Maps to what each number counts and where it stops, is on How we measure our data.

How do we choose sources?

• Primary sources first. For rules we go to government agencies, regulators, courts and standards or numbering bodies. For a company's facts and prices we go to that company's own pages.
• Vendor studies only with a label. A survey or study by a company that sells in the field is named as a vendor study next to its figure, as on our AI search statistics page.
• No figures taken from roundups. A number we saw only in someone else's list of statistics is traced to its original, or left out.
• A page we cannot read is not a source. When a site refuses to load for us, we use a dated archived copy and say so, or we drop the figure.
• Every figure carries a source and a read date. When the data has its own date, both appear: when the data is from, and when we read it.

How do we check facts before a page goes live?

We re-read each external source when we cite it. The date we read it sits beside the figure or in the page's source list, so you can judge how fresh it is.

Leadity's own numbers trace to our raw data. Each figure is counted from the businesses real customer scrapes of Google Maps found, with test accounts left out, each business counted once, and the dates the data covers. One example: Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) holds 2,782,509 businesses, read 20 October 2026.

We say what each figure counts. 35.9% of those businesses showed no website on their listing: a share of the Google Maps listings customers chose to scrape, not of all businesses. Leadity's no-website filter also checks social media and other sources beyond the listing, so the two are kept apart.

Our data stays aggregate. We publish shares, medians, averages per search and counts of businesses, and no figure for a group too small to stay anonymous. We never publish anything about one business, person or customer, or counts of Leadity's customers, orders or searches. The thresholds are on How we measure our data.

A build check reads every number. Before the site is published, a script compares each number on each page with Leadity's raw data and the page's dated sources. A number it cannot trace stops the build.

Claims about Leadity come from one fact file. Every price and product claim on the site is drawn from it. When we retire a claim or a wording, the build check stops it from returning to any page.

Source Leadity data

What do the dates on a page mean?

**Each guide shows an Updated date under its title. Search engines see the same date in the page code and in the sitemap, next to the first publish date.

We move the Updated date only when the content changes, such as a new or corrected figure, a changed price or a new section. A redesign or a rebuild of the site does not move it.

Figures keep their own dates. A page updated this month can quote a survey from last year, and the survey's date stays next to its figure.

How do we write about our own product?

Leadity makes the Google Maps lead scraper these guides discuss. Our ranking of Google Maps scrapers says so at the top, before the ranking starts.

We rank Leadity where it places, not first by default. On our best Google Maps scrapers page, Leadity ranks fifth of eight for raw data, behind Apify, Outscraper, Bright Data and Scrap.io. Leadity ranks first only for one job: B2B cold-call lists that need a checked mobile and the owner's name in one run.

Each comparison page says when the other tool is the better choice, such as a lower price per raw record or an API. Leadity has no public API yet.

Product drawings are labelled. Drawings of Leadity's screens carry the word Illustration, and the businesses and owners in them are made up, with 555 phone numbers.

**We add no star-rating code to our pages. Reviews of Leadity appear as plain text with an as-of date and a link to Trustpilot, and our build check blocks rating code.

How do we report facts about competitors?

We read each vendor's facts on its own pages, with the date. Prices, free plans and features come from the vendor's pricing and product pages, never from a third party's summary.

When a vendor's page does not say, neither do we. We write that the page names no check, or that a feature is not confirmed, instead of guessing.

When a site refuses automated reading, we use a dated archive. Outscraper's prices on our comparison pages come from its pricing page as archived in June 2026, and those pages say so.

Vendors can correct us. Email support@leadity.io with a link to the page that shows the current fact. We re-read it, and if it has changed we update the comparison and its read date.

How do you report an error, and what happens next?

Are the guides legal advice?

Leadity's guides are general information, not legal advice. Pages that touch calling, texting, email or scraping rules say so next to the rule, and link the official source where we cite one.

Our longer legal explainers stay unpublished until a lawyer has reviewed them. Our terms, privacy policy and data processing addendum are legal documents, not guides, and this policy does not cover them.

Ask a lawyer about your own calls, emails and data use before you rely on any rule.

How do our pages treat AI search and accessibility?

• One text for every reader. Pages carry no hidden text and no notes aimed at AI systems: people, search engines and AI assistants read the same words.
• Facts that stand alone. Each figure sits in one sentence with its subject, source and date, so a quote of that sentence stays accurate.
• Real tables. Data with a header row is an HTML table with a caption, which a screen reader can move through cell by cell.
• Drawings in real text. Drawings of Leadity's screens are built from text and shapes, not pictures of text, so they can be read aloud and zoomed.
• Motion that follows your settings. With reduced motion turned on, animations stop and charts show their finished state.