Statistics
Small Business Website Statistics (2026)
No US government survey we found counts small businesses without a website. Two 2025 vendor surveys put the share with a website at 83% (Clutch), or 40% with a dedicated website (BrightLocal). In Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026), 35.9% of 2,782,509 businesses show no website, from 15.9% to 42.9% across 32 trades.
By the Leadity team Updated 20 October 2026 9 min read 11 sources How we work
On this page
35.9%
of 2,782,509 Google Maps businesses show no website (Leadity's Q3 2026 Google Maps data, 1 July to 30 September 2026)
What this means for you: in the median trade, 31.2% of listings show no website.
What percentage of small businesses have a website?
- 83% of small businesses have a website, up from 64% in 2018, in a Clutch vendor survey released 21 August 2025. Clutch
- 40% of 778 US small and medium business owners or managers say they have a dedicated website, in a BrightLocal vendor survey of 7 August 2025. BrightLocal
- 76.66% of EU enterprises with 10 to 49 people had a website in 2025, against 95.65% of large enterprises, per Eurostat. Eurostat
- 79.01% of all EU enterprises with at least 10 people had a website in 2025; Eurostat's survey leaves out smaller firms. Eurostat
Why the surveys disagree
The surveys ask different people different questions. Clutch counts any website; BrightLocal asked about a dedicated one, and more of its respondents named Facebook (50%) or Instagram (44%).
Eurostat leaves out firms with fewer than 10 people. None of the three is a census, so quote each with its publisher and year.
Sources Clutch BrightLocal Eurostat
The sources that measure small business websites
Share of businesses with a website, by source, as each publisher states it
| Source | With a website | Who was counted | Year | Type |
|---|---|---|---|---|
| Clutch | 83% | Small businesses (no sample size in the release) | 2025 | Vendor survey |
| BrightLocal | 40% (a dedicated website) | 778 US small and medium business owners or managers | 2025 | Vendor survey |
| Eurostat | 76.66% | EU enterprises with 10 to 49 people | 2025 | Official statistics |
| Eurostat | 95.65% | EU enterprises with 250 or more people | 2025 | Official statistics |
| Australian Bureau of Statistics | Not published; 51% use social media for their online presence | Australian employing businesses | 2024-25 | Official statistics |
Clutch lists web design firms and BrightLocal sells local SEO software: read their figures as vendor research. Pages read 15 October 2026.
Sources Clutch BrightLocal Eurostat ABS
How many small businesses don't have a website?
- 35.9% of 2,782,509 Google Maps businesses show no website, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). Leadity data
- The median trade of 32 shows no website on 31.2% of its Google Maps businesses, from 15.9% to 42.9% by trade, in Leadity's Q3 2026 Google Maps data. Leadity data
- 17% of small businesses remain offline, often due to misconceptions rather than cost, says Clutch's 2025 vendor survey. Clutch
- 28% of small businesses without a website have no online presence at all, in Clutch's 2025 vendor survey. Clutch
Leadity's Google Maps counts
Google Maps businesses with no website, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026)
| Measure | No website | Businesses counted |
|---|---|---|
| All 245 trades | 35.9% | 2,782,509 |
| US businesses | 35.3% | 2,727,139 |
| Canadian businesses | 63.5% | 55,370 |
| 32 trades (median trade 31.2%) | 15.9% to 42.9% | 2,241,697 |
| Car detailing services (highest of 32) | 42.9% | 19,756 |
| Bathroom remodelers (largest of 32) | 34.2% | 425,907 |
| Real estate agents (lowest of 32) | 15.9% | 6,860 |
A listing statistic, not a census: see How we measured. Every trade and state is in Google Maps business data.
What this means for you: if you sell websites, start with the trade. Car detailing services (42.9%), general contractors (42.5%) and remodelers (42.3%) show no website most often. The no-website filter also checks social media and other sources, so you pay only for businesses with no site anywhere.
Source Leadity
Which businesses are least likely to have a website?
- 42.9% of 19,756 car detailing businesses on Google Maps show no website, the highest of 32 trades in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). Leadity data
- General contractors show no website on 42.5% of Google Maps businesses, remodelers 42.3% and painters 41.1%, in Leadity's Q3 2026 Google Maps data. Leadity data
- Real estate agents show the lowest no-website share on Google Maps, 15.9%, then real estate agencies at 16.7% and website designers at 18.0% (Leadity's Q3 2026 Google Maps data). Leadity data
- 36.1% of roofing contractors on Google Maps show no website in New York, against 22.9% in Florida, in Leadity's Q3 2026 Google Maps data. Leadity data
| Item | Value (%) |
|---|---|
| Car detailing services | 42.9% |
| General contractors | 42.5% |
| Remodelers | 42.3% |
| Painters | 41.1% |
| Pressure washing services | 38% |
| Concrete contractors | 36.4% |
| Landscapers | 36.2% |
| Tree services | 35% |
| Electricians | 33% |
| HVAC contractors | 32% |
| Plumbers | 31.5% |
| Roofing contractors | 29.9% |
| Website designers | 18% |
| Real estate agents | 15.9% |
Share of Google Maps businesses with no website, 14 of the 32 trades in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026)
Source Leadity
To turn these trades into paying clients, see how to get web design clients.
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How many small businesses are there in the US?
- 36,207,130 small businesses operate in the United States, per the SBA Office of Advocacy's 2026 FAQ. SBA Advocacy
- 99.9% of US businesses are small, and they employ 62.3 million people, 45.9% of private sector workers, per the SBA Office of Advocacy (2026). SBA Advocacy
- 534,947 US business applications were filed in September 2026, seasonally adjusted, up 0.5% on August, per the Census Bureau. Census Bureau
Do customers check a business's website?
- 54% of consumers visit a business's website after reading positive reviews, up from 32% in 2019 (BrightLocal vendor survey of 1,002 US adults, 2026). BrightLocal
- 41% of consumers always read reviews when browsing for businesses, up from 29% a year earlier, in BrightLocal's 2026 vendor survey. BrightLocal
- 91% of US adults own a smartphone, up from 35% in 2011, per Pew Research Center's fact sheet of 20 November 2025. Pew
How many websites pass Google's Core Web Vitals?
- 48% of websites had good Core Web Vitals on mobile in 2025, up from 44% in 2024 and 36% in 2023, per the HTTP Archive Web Almanac. HTTP Archive
- 56% of websites had good Core Web Vitals on desktop in 2025, against 55% in 2024; both cover millions of sites, not small businesses alone. HTTP Archive
- A page whose Largest Contentful Paint is under 2.5 seconds counts as good and over 4.0 seconds as poor, per the 2025 Web Almanac. HTTP Archive
How we measured
What the figure measures. A Google Maps business counts as no website when its listing's website field is empty. A Facebook or Yelp page is not counted as a website.
The data. Leadity's Q3 2026 Google Maps data: 2,782,509 businesses in 245 trades, found by Leadity customer scrapes of Google Maps from 1 July to 30 September 2026, test accounts excluded, each business counted once. Read 20 October 2026. The 32 trades on this page hold 2,241,697 businesses.
Limits. These are the businesses Leadity customers chose to scrape, by trade and area, not a random sample. A business found in two trades counts once in each; businesses not on Google Maps are not counted. A listing statistic is not a census of all businesses.
No site link is not proof. A business can have a website its listing does not show. That is why Leadity's no-website filter checks the listing, social media and other online sources, and leaves out any business with a website anywhere. We publish no measured share for that cross-check.
External figures are quoted as each publisher states them; every source was read on 15 October 2026.
Full method: the size, read date and limits of every Leadity dataset are on how we measure our data.
Source Leadity
Questions people ask
What percentage of small businesses have a website?
Estimates range widely. A 2025 Clutch vendor survey says 83% of small businesses have a website, up from 64% in 2018. A 2025 BrightLocal vendor survey of 778 US owners and managers found 40% with a dedicated website. Eurostat counts 76.66% among EU enterprises with 10 to 49 people in 2025.
How many small businesses don't have a website?
No US government survey we found counts them. Clutch's 2025 vendor survey puts the share at 17%. According to Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026), 35.9% of 2,782,509 businesses show no website on Google Maps. A listing without a site link can still belong to a business that has a website elsewhere.
Which industries are least likely to have a website?
In Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026), car detailing services are the least likely of 32 trades to show a website: 42.9% of 19,756 businesses have none. General contractors at 42.5%, remodelers at 42.3% and painters at 41.1% follow. Real estate agents, at 15.9%, are the most likely to show one.
Do small businesses use social media instead of a website?
Many use both, and some lean on social media alone. In BrightLocal's 2025 vendor survey, 50% of US small and medium businesses used Facebook and 44% Instagram, against 40% with a dedicated website. The ABS counts 51% of Australian employing businesses on social media in 2024-25, up from 47%. Over a third of Clutch's site-less respondents call a website irrelevant.
Can I cite Leadity's small business website data?
You can cite it: quote any figure with its data window and a link to this page. For example: 35.9% of 2,782,509 Google Maps businesses show no website, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). Per-trade and per-state tables are on the Google Maps business data page; external figures belong to their own publishers.
Sources
Where the figures on this page come from, with the date we read each one.
- Leadity Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) Read 20 October 2026
- Clutch Clutch Report: No-Code Tools Fuel Website Growth, Yet 17% of Small Businesses are Still Offline (vendor survey, press release, 21 August 2025) Read 15 October 2026
- BrightLocal SMB Marketing Report 2025 (vendor survey, 7 August 2025) Read 15 October 2026
- BrightLocal Local Consumer Review Survey 2026 (vendor survey, 11 February 2026) Read 15 October 2026
- Eurostat Digital economy and society statistics, enterprises (2025 data, extracted January 2026) Read 15 October 2026
- Australian Bureau of Statistics Characteristics of Australian Business, 2024-25 financial year (released 25 June 2026) Read 15 October 2026
- U.S. SBA Office of Advocacy Frequently Asked Questions About Small Business 2026 (3 February 2026) Read 15 October 2026
- U.S. Census Bureau Business Formation Statistics, September 2026 (release CB26-163, 14 October 2026) Read 15 October 2026
- Pew Research Center Mobile Fact Sheet (20 November 2025) Read 15 October 2026
- HTTP Archive Web Almanac 2025, Performance chapter (published 15 January 2026) Read 15 October 2026
- Google Business Profile Help Guidelines for representing your business on Google Read 15 October 2026
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Do small businesses use social media instead of a website?