Statistics
Local Business Statistics by Trade (2026)
The US had 8,298,562 employer establishments in 2022, per the Census Bureau's Statistics of U.S. Businesses. Landscaping services had 117,109 of them and roofers 24,532. On Google Maps, one ZIP search returns from 4.7 to 32.4 businesses depending on the trade, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026).
By the Leadity team Updated 20 October 2026 10 min read 11 sources How we work
On this page
8,298,562
US employer establishments in 2022, counted by the Census Bureau across all industries
How many businesses are there in the US?
- 8,298,562 employer establishments operated in the US in 2022, per the Census Bureau's Statistics of U.S. Businesses (SUSB). Census SUSB
- 6,395,635 US firms had paid employees in 2022. One firm can run several establishments, so firms are fewer (SUSB 2022). Census SUSB
- 36,207,130 small businesses operate in the US, and 99.9% of all businesses are small, per the SBA Office of Advocacy (2026). SBA Advocacy
- Most US business establishments have no employees. The Census Bureau says the majority are nonemployers, counted in a separate series.
- 534,947 business applications were filed in September 2026, seasonally adjusted, per the Census Bureau's release of 14 October 2026. Census Bureau
How many businesses are there by industry?
- Construction counted 800,651 employer establishments in 2022, 510,803 of them specialty trade contractors (Census SUSB). Census SUSB
- Plumbing, heating and air-conditioning contractors had 109,601 establishments in 2022, the largest specialty trade in the table below (Census SUSB). Census SUSB
- Landscaping services had 117,109 establishments and residential remodelers 133,345 in 2022 (Census SUSB). Census SUSB
- Roofing contractors had 24,532 establishments in 2022, run by 24,044 firms (Census SUSB). Census SUSB
- Offices of real estate agents and brokers numbered 165,585 in 2022, the most of the 14 local industries below (Census SUSB). Census SUSB
Source U.S. Census Bureau
US employer establishments and firms by industry, 2022 (U.S. Census Bureau, Statistics of U.S. Businesses)
| Industry (NAICS code) | Establishments | Firms | Firms under 5 employees |
|---|---|---|---|
| Real estate agents and brokers (531210) | 165,585 | 150,892 | 93.2% |
| Residential remodelers (236118) | 133,345 | 132,711 | 81.6% |
| Landscaping services (561730) | 117,109 | 114,842 | 72.0% |
| Plumbing, heating and air-conditioning (238220) | 109,601 | 107,004 | 59.4% |
| Electrical contractors (238210) | 81,842 | 79,611 | 60.4% |
| Janitorial services (561720) | 67,295 | 62,970 | 63.2% |
| Painting and wall covering (238320) | 37,963 | 37,830 | 74.7% |
| Roofing contractors (238160) | 24,532 | 24,044 | 65.4% |
| Poured concrete foundation (238110) | 22,699 | 22,440 | 58.5% |
| Car washes (811192) | 19,463 | 15,675 | 59.7% |
| Flooring contractors (238330) | 18,069 | 17,777 | 77.5% |
| Pest control services (561710) | 16,080 | 13,603 | 65.3% |
| Advertising agencies (541810) | 14,962 | 13,682 | 70.3% |
| Tile and terrazzo (238340) | 10,710 | 10,670 | 72.1% |
Employer businesses only: businesses with no paid employees are not in these counts. We worked out the under-5 share from the Census firm counts. Census tables read 15 October 2026.
Source U.S. Census Bureau
How many trade businesses are very small?
- 63.0% of US employer firms had fewer than 5 employees in 2022: 4,029,041 of 6,395,635 (Census SUSB, our calculation). Census SUSB
- 93.2% of real estate agent and broker firms had fewer than 5 employees in 2022, the highest of the 14 industries above (Census SUSB). Census SUSB
- 81.6% of residential remodeler firms and 74.7% of painting contractors had fewer than 5 employees in 2022 (Census SUSB, our calculation). Census SUSB
- One-person businesses are counted apart. A nonemployer has no paid employees and receipts of $1,000 or more, or $1 in construction. Census
Source U.S. Census Bureau
How many businesses does Google Maps list for each trade?
- Leadity's Q3 2026 Google Maps data holds 2,241,697 businesses in 32 trades, found by customer scrapes from 1 July to 30 September 2026. Leadity data
- Bathroom remodelers were the largest trade, with 425,907 businesses, then kitchen remodelers at 374,587, in Leadity's Q3 2026 Google Maps data. Leadity data
- Real estate agencies were the smallest trade, with 4,897 businesses, then window cleaning services at 5,581, in Leadity's Q3 2026 Google Maps data. Leadity data
- A count of scraped businesses is not a business census. It covers the trades and areas Leadity customers chose to scrape, and a business found in two trades counts once in each.
Source Leadity
Google Maps businesses and businesses per ZIP search, 17 of the 32 trades in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026)
| Trade on Google Maps | Businesses counted | Businesses per ZIP search | Closest Census industry |
|---|---|---|---|
| Bathroom remodeler | 425,907 | 18.4 | Residential remodelers |
| Kitchen remodeler | 374,587 | 17.2 | Residential remodelers |
| Roofing contractor | 319,184 | 23.6 | Roofing contractors |
| Remodeler | 220,094 | 19.5 | Residential remodelers |
| Flooring contractor | 151,120 | 17.2 | Flooring contractors |
| Concrete contractor | 132,775 | 19.4 | Poured concrete foundation |
| HVAC contractor | 116,512 | 22.3 | Plumbing, heating and air-conditioning |
| Landscaper | 79,000 | 28.3 | Landscaping services |
| Painter | 76,113 | 25.6 | Painting and wall covering |
| Plumber | 57,249 | 24.8 | Plumbing, heating and air-conditioning |
| House cleaning service | 22,760 | 21.9 | Janitorial services |
| Car detailing service | 19,756 | 31.1 | Car washes |
| Electrician | 17,565 | 25.1 | Electrical contractors |
| Marketing agency | 12,489 | 32.4 | Advertising agencies |
| Pest control service | 11,449 | 12.6 | Pest control services |
| Tile contractor | 7,314 | 20.8 | Tile and terrazzo |
| Real estate agent | 6,860 | 28.8 | Real estate agents and brokers |
These are the businesses Leadity customers chose to scrape from 1 July to 30 September 2026, so they show how much of a trade was scraped in the window, not how many such businesses exist. Each trade with a report page has a full report on business lists by trade, and all 32 sit in one table on Google Maps business data. The full 32-trade table, with the state gaps, is in the State of Google Maps Business Data 2026 report.
Source Leadity
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How dense is each trade on Google Maps, next to the Census count?
- Marketing agencies return about 32.4 businesses per ZIP search on Google Maps, the most of 32 trades, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026). Leadity data
- Software companies return about 4.7 businesses per ZIP search, the fewest of 32 trades; garage door suppliers 10.3 (Leadity's Q3 2026 Google Maps data). Leadity data
- Landscapers return about 28.3 per ZIP search in Leadity's Q3 2026 Google Maps data, against 117,109 landscaping establishments in the 2022 Census. Census SUSB
- Roofing contractors return about 23.6 per ZIP search in Leadity's Q3 2026 Google Maps data, against 24,532 roofing establishments in the 2022 Census. Census SUSB
- All 32 trades, with their line types and website shares, are in Google Maps business data.
Sources Leadity U.S. Census Bureau
| Item | Value (per search) |
|---|---|
| Marketing agencies | 32.4 per search |
| Car detailing services | 31.1 per search |
| Landscapers | 28.3 per search |
| Painters | 25.6 per search |
| Electricians | 25.1 per search |
| Plumbers | 24.8 per search |
| Junk removal services | 24.4 per search |
| Roofing contractors | 23.6 per search |
| HVAC contractors | 22.3 per search |
| House cleaning services | 21.9 per search |
| Concrete contractors | 19.4 per search |
| Pest control services | 12.6 per search |
| Garage door suppliers | 10.3 per search |
| Software companies | 4.7 per search |
Businesses returned per ZIP code search on Google Maps, 14 of the 32 trades in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026)
Source Leadity
Why do Census counts and Google Maps listings differ?
- The Census counts locations with paid employees. One-person businesses sit in a separate nonemployer count.
- Google Maps lists places, sole traders included. Anyone can add a missing place, and it shows publicly once added.
- Google profiles draw on many sources: owners, users, crawled web content and licensed data from third parties.
- Agents get their own listings. Google lets individual practitioners such as real estate agents have separate pages.
- Categories are not industry codes. The Census files each establishment under its major activity alone.
- A trade search returns neighbours too, such as a septic service beside the plumbers in a plumber search.
- Leadity counts what was scraped. Its customers choose the trades and areas, and a business found in two trades counts once in each.
- The dates differ: the Census SUSB figures describe 2022, while Leadity's Google Maps data covers 1 July to 30 September 2026.
Sources U.S. Census Bureau Google Maps Help Google Business Profile Help Leadity
What does the gap look like for one trade?
Remodelers run high. The Census counted 133,345 residential remodeler establishments in 2022, while Leadity customer scrapes found 425,907 bathroom remodeler businesses on Google Maps in Q3 2026. Overlapping categories, one-person remodelers and neighbouring trades in each search all add to the Google Maps count.
Electricians run the other way: 81,842 establishments against 17,565 electrician businesses, most likely because the count covers only the areas scraped (our reading), not because electricians are rare.
Read the two sources side by side, never as one count. The Census tells you how big a trade is. The per-search figure tells you how dense it is on the map.
Sources U.S. Census Bureau Leadity
How do you use these numbers to size a local market?
Start with the Census count
County Business Patterns gives establishments by industry down to the county and ZIP code. The Census says businesses use it to analyze market potential.
Check the density on the map
Businesses per ZIP search shows how many prospects one search gives you. Landscapers, at about 28.3 a search, fill a list faster than garage door suppliers at 10.3.
Count a few ZIP codes yourself
Search the trade in three or four ZIP codes and note what comes back. That is your own read, dated today.
Pick the trade, then the pitch
Selling lead generation? Our guide on how to get lead generation clients ranks the 32 trades by density.
Sources U.S. Census Bureau Leadity
How we measured
Leadity's figures come from Leadity's Q3 2026 Google Maps data: businesses found by Leadity customer scrapes of Google Maps from 1 July to 30 September 2026, test accounts excluded, each business counted once. Read 20 October 2026. The 32 trades on this page hold 2,241,697 businesses.
Businesses counted is the number of distinct Google Maps places found for the trade; a business found in two trades counts once in each. Businesses per ZIP search is about how many businesses one Google Maps search anchored on a ZIP code returned for that trade in the window.
Limits: these are the businesses Leadity customers chose to scrape, by trade and area, not a census of all businesses. Google Maps misses businesses with no listing, and the 32 trades are the ones Leadity's customers have ordered, not a sample built to represent the economy.
Census figures are the U.S. rows of the Statistics of U.S. Businesses 2022 table by 6-digit NAICS industry, read 15 October 2026. We used it over County Business Patterns 2023 because it also counts firms by size. No 2024 County Business Patterns had been posted when we checked on 15 October 2026.
Full method: the size, read date and limits of every Leadity dataset are on how we measure our data.
Sources Leadity U.S. Census Bureau
Questions people ask
How many businesses are there in the US by industry?
The Census Bureau counted 8,298,562 employer establishments in 2022 in its Statistics of U.S. Businesses, split by NAICS industry. Construction had 800,651 of them, including 109,601 plumbing, heating and air-conditioning contractors and 24,532 roofers. Landscaping services had 117,109. Businesses with no paid employees are counted separately, as nonemployers.
How many roofing companies are there in the US?
The Census Bureau counted 24,532 roofing contractor establishments with paid employees in 2022, run by 24,044 firms, and 15,714 of those firms had fewer than 5 employees. One-person roofers are not in that count. On Google Maps, one ZIP search returns about 23.6 roofing contractors, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026).
Why do Google Maps listings and Census counts differ?
The Census employer count covers locations with paid employees and files each under its major activity. Google Maps lists places, sole traders included: anyone can add one, agents can have their own pages, and a search for one trade returns neighbouring categories. Leadity's counts also cover only the trades and areas its customers chose to scrape.
How many landscaping businesses are there in the US?
The Census Bureau counted 117,109 landscaping services establishments with paid employees in 2022, run by 114,842 firms, and 72.0% of those firms had fewer than 5 employees. One-person landscapers are counted apart, as nonemployers. On Google Maps, one ZIP search returns about 28.3 landscapers, in Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026).
What is the newest Census count of businesses by industry?
County Business Patterns 2023, released 26 June 2025, is the newest Census count of employer establishments by industry and area; no 2024 edition was posted when we checked on 15 October 2026. Statistics of U.S. Businesses, used on this page because it also counts firms by size, is a year behind, at 2022.
Sources
Where the figures on this page come from, with the date we read each one.
- Leadity Leadity's Q3 2026 Google Maps data (1 July to 30 September 2026) Read 20 October 2026
- U.S. Census Bureau 2022 SUSB Annual Data Tables by Establishment Industry (Statistics of U.S. Businesses) Read 15 October 2026
- U.S. Census Bureau About the Statistics of U.S. Businesses Read 15 October 2026
- U.S. Census Bureau 2023 County Business Patterns Now Available (26 June 2025) Read 15 October 2026
- U.S. Census Bureau County Business Patterns glossary Read 15 October 2026
- U.S. Census Bureau About Nonemployer Statistics Read 15 October 2026
- U.S. SBA Office of Advocacy Frequently Asked Questions About Small Business 2026 Read 15 October 2026
- U.S. Census Bureau Business Formation Statistics, September 2026 Read 15 October 2026
- Google Business Profile Help Guidelines for representing your business on Google Read 15 October 2026
- Google Business Profile Help Understand how Google sources & uses info in Business Profiles & local search results Read 15 October 2026
- Google Maps Help Add a missing place to Google Maps Read 15 October 2026
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